WHAT IS PAY-PER-CLICK ADVERTISING?

PPC advertising is a vital tool to use in your digital marketing strategy. Think about when you want to buy something online. You type the name of a product into a search engine and you click one of the first results you see. That result was shown to you because someone had set up a paid search campaign for it.

PPC ad campaigns are set up using search or shopping ads through Google or Bing Advertising. A paid search ad involves setting specific keywords and targeting your audience, so your website and services show up in front of them. PPC advertising offers a wide variety of formats such as text, display, video, remarketing, and more.

LET'S WORK TOGETHER

PPC Advertising options include text, display, remarketing and more!

WHY A PPC AGENCY?

When it comes to paid search advertising, it can often get complicated. The team at EverBold are experts in Google Ads and paid search advertising. We’re always up to date with ever-changing trends, allowing us to enhance your ads and get you the most conversions.

Everbold starts by analysing your business, competitors and audience. This allows us to define keywords that will get you noticed on Google. We then develop a data-driven proven strategy to set your campaign budget and increase traffic to your website.

Finally, we continually optimise your ads and freshen up your content so it's relevant to your customers. What's more? They'll keep on coming back!

WHY USE PPC ADVERTISING?

75%

increase in website traffic via display and remarketing ad campaigns

41%

of clicks typically go to the first three paid search ads for any topic

50%

more likely to receive a sale from Pay Per Click than an organic click

65%

of people click on ads when making purchases

HOW AN ADVERTISING AGENCY CAN HELP YOUR BUSINESS

When we design your PPC strategy, we identify the best advertising platforms (Google, Display, YouTube etc.), campaigns, and ads for your business (search ads, shopping ads, display ads, etc.). We then devise a step-by-step plan on how to create the ads, what brand styling to use and tactics to target your desired audience. Finally, we propose the best campaign objectives and plan for measurement and optimisation. These are designed specifically to increase ROAS and ROI for your business.

Paid advertisements remain the most effective digital marketing tools. The perfect ad features a blend of scroll-stopping content, high-quality ad copy and accurate targeting. At Everbold, we know what it takes to get your business to the top of its game when it comes to digital marketing. By creating a bespoke PPC strategy in line with your business needs, you’ll see an increase in customer engagement and ad recall.