WHAT IS PAID ADVERTISING?

Paid search advertising is a vital tool to use in your marketing strategy. Think about when you want to buy something online. You pop it into a search engine and you click one of the first results that you see. That result was shown to you because someone had set up a paid search campaign for it.

Setting up a paid search campaign means creating an ad on Google Ads or Bing Advertising, setting specific keywords and then targeting your audience to put your website and services in front of them. There are a variety of advertising options for this such as text, display, video, remarketing and more.

LETS WORK TOGETHER

PPC Advertising options include text, display, remarketing and more!

HOW EVERBOLD HELPS

When it comes to paid search advertising, it can easily get complicated. The team at Everbold are experts in Google Ads and paid search advertising and are consistently staying up to date with ever-changing trends that allow us to continue to enhance your ads to get you the most conversions

Everbold starts by analysing your business, competitors and audience. This allows us to define keywords that will get you noticed on Google. We then develop a data-driven proven strategy to set your campaign budget and increase traffic to your website.

Finally, we continually optimise your ads and freshen the content to keep it up to date and relevant so that we can get you seen by your customers and keep them coming back!

WHY USE PPC ADVERTISING?

75%

the increase in traffic to website via display and remarketing ad campaigns

41%

of clicks typically go to the first three paid search ads for any topic

50%

more likely to receive a purchase from Pay Per Click than an organic click

300%

of people search ads help them better find what they are looking for online

More About Us

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