Paid search advertising is a vital tool to use in your marketing strategy. Think about when you want to buy something online. You pop it into a search engine and you click one of the first results that you see. That result was shown to you because someone had set up a paid search campaign for it.
Setting up a paid search campaign means creating an ad on Google Ads or Bing Advertising, setting specific keywords and then targeting your audience to put your website and services in front of them. There are a variety of advertising options for this such as text, display, video, remarketing and more.
LETS WORK TOGETHERWhen it comes to paid search advertising, it can easily get complicated. The team at Everbold are experts in Google Ads and paid search advertising and are consistently staying up to date with ever-changing trends that allow us to continue to enhance your ads to get you the most conversions
Everbold starts by analysing your business, competitors and audience. This allows us to define keywords that will get you noticed on Google. We then develop a data-driven proven strategy to set your campaign budget and increase traffic to your website.
Finally, we continually optimise your ads and freshen the content to keep it up to date and relevant so that we can get you seen by your customers and keep them coming back!
the increase in traffic to website via display and remarketing ad campaigns
of clicks typically go to the first three paid search ads for any topic
more likely to receive a purchase from Pay Per Click than an organic click
of people search ads help them better find what they are looking for online
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300
PURCHASES FROM PAID SOCIAL
155%
ROAS FROM PAID SOCIAL
1000
LANDING PAGE VIEWS
VIEW CASE STUDY102%
INCREASE IN ROI IN Q4 2020
80%
INCREASE IN WEBSITE TRAFFIC IN Q4 2020
177%
INCREASE IN PEOPLE REACHED IN BRAND AWARENESS
VIEW CASE STUDYvisitors to site in 2019 (single client)
click through rate (single client)
increase in leads converted (single client)
At Everbold we aim to create the best BOLD solutions to suit your business needs.
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