The Reelists are a Dublin based Video Production company who have worked with the likes of Amazon, Disney+, Facebook, PayPal and more to create unique and engaging videos for television, YouTube, social media and more. The Reelists approached the team at Everbold to help grow their social presence online and generate leads from businesses looking for video production services.
With the understanding that Google Ads and SEO would be the focus of our digital marketing strategy for The Reelists, we were able to begin the full development of our strategy which would assist us in driving B2B conversions to their website.
While The Reelists had previously been running Google Ads, they had noted that leads generated from the website were largely inconsistent on a week to week basis. We performed an analysis of the current ads and determined that a number of opportunities for success were missing. We began by creating all new campaign sets and ad groups which were using high value keywords which were designed to drive users to the website. We created new text and display copy for all campaigns as well as changed their structure overall to allow us to reduce the overall cost per click while increasing the amount of valuable conversions through the site. Almost immediately after launch we began to see results and could further identify ongoing improvements in the ad account.
An important part of Everbold’s digital marketing activity with The Reelists was the continuous monitoring of the paid campaigns and the SEO performance of the website. Everbold monitored the Google AdWords campaigns closely in the first few months of engagement, to ensure that leads were coming through the campaigns at an increased and consistent rate. We adjusted the keywords in the individual ad groups to get maximum, relevant traffic through the ads to the website. We also monitored the negative keywords in-account and the performance of the text ads. The Search Engine Optimisation performance was monitored to ensure the organic keyword ranking was satisfactory and that the off-page technical factors were working optimally. Site speed was also monitored closely so that the user experience on desktop and mobile were excellent.