Which Social Media Is Best for Business in 2025?
In 2025, businesses need to be strategic about their social media presence. With so many platforms available, many ask: which social media is best for business? Selecting the right channels ensures your content reaches the right audience. It also boosts engagement and drives conversions.
Social media marketing is no longer just about posting updates. It’s about creating meaningful connections and measurable results. Knowing which social media is best for business is key to creating meaningful connections and measurable results. Working with an experienced social media marketing team can help you identify the platforms that align with your goals.
Evaluating the Top Platforms: Which Social Media Is Best for Business
1. Facebook
Facebook remains one of the most versatile platforms for business marketing. In fact, it’s the most popular social media platform in Ireland, with 91.43% of the market share. With billions of users worldwide, it lets businesses target specific audiences. Targeting can be based on demographics, interests, and behaviours. Ads can start from as little as €5–€10 per day, making it accessible for small businesses while still allowing campaigns to scale. Depending on your targeting, even a modest daily budget can reach thousands of people. Larger budgets can extend your reach to millions.
Facebook’s ad tools are ideal for lead generation, brand awareness, and retargeting campaigns. Many businesses find it effective for both B2C and B2B strategies.
2. Instagram
Instagram is perfect for brands that rely on visuals to tell their story. Its features, such as Stories, Reels, and Shopping, allow businesses to showcase products creatively. It’s particularly effective for reaching millennial and gen-z audiences. According to DataReportal’s 2025 Overview, Instagram is the favourite social platform worldwide (age
16+). This makes it a top choice for fashion, lifestyle, travel, and hospitality industries.
3. LinkedIn
For B2B businesses, LinkedIn remains the leading platform. It connects companies with decision-makers, providing opportunities for thought leadership and professional networking. LinkedIn Ads are effective for targeting specific industries, roles, and company sizes. This makes it ideal for lead generation and brand positioning. While LinkedIn ads tend to be pricier than other platforms, with a minimum CPC around €2–€3, the quality of B2B leads often justifies the investment.
4. TikTok
TikTok has quickly become a go-to platform for short-form, viral content. Its algorithm makes it easy for brands to grow followers, even with limited budgets. Creative, authentic content resonates particularly well with younger audiences. It’s also a great platform for leveraging user-generated content (UGC) and influencer collaborations. These help to boost engagement and brand awareness. When considering which is the best social media for marketing, TikTok should definitely be on your shortlist.
5. X (formerly Twitter)
X is a platform focused on real-time updates and conversations. It works best for industries focused on current events and trending topics. Timely communication is key. With a smaller but engaged audience, it’s ideal for brand storytelling, customer interaction, and sharing news updates.
6. YouTube
YouTube reaches over 2.5 billion users globally. This makes it one of the most powerful platforms for brands. It’s ideal for sharing video content that can educate, entertain, or inspire your audience. Paid ads and organic videos both perform well on YouTube. Advertising here can help businesses increase visibility and drive engagement. With its massive reach, it's a must-consider channel for any social media strategy.
How to Choose the Right Platform
When determining which social media platform is best for marketing, businesses should consider:
Audience Demographics: Research where your target customers spend their time online. (Pew Research – Social Media Use)
Content Type: Match the platform to your strengths - whether it’s video, written content, or images.
Marketing Goals: Define whether your focus is brand awareness, lead generation, or sales.
Resources & Budget: Allocate time and money to the platforms with the highest ROI potential.
Understanding why social media is good for marketing helps brands prioritise the right platforms. This enables them to create meaningful interactions and measurable outcomes. Monitoring platform trends and engagement metrics ensures your strategy remains effective over time.
Tips for Effective Social Media Marketing in 2025
1. Prioritise engagement over volume - focus on content that encourages interaction.
2. Leverage UGC and influencer partnerships to amplify reach.
3. Keep messaging consistent across all channels to reinforce your brand identity.
4. Experiment with paid campaigns on high-performing platforms to supplement organic growth.
When considering which is the best social media for business, a combined approach can be best. Using multiple channels can help maximise reach and engagement. Focusing on both reach and relevance ensures businesses can connect with their audience in meaningful ways.
Choosing the right social media platform is essential for business success in 2025. Understanding your audience, content strengths, and goals is essential. This will help determine which social media is best for business. Whether your brand focuses on B2B, storytelling, or short-form content, alignment is key. Choosing the right channels for your strategy is crucial.
At EverBold, we specialise in creating tailored social media strategies for businesses of all sizes. From organic engagement to paid advertising, we help brands connect with their audience. Contact our social media agency to start growing your brand, boosting engagement, and seeing real results.
