Examples of Great TikTok Ads: Innovative Ways to Advertise on the Platform
Want to know more about how your business can utilise TikTok ads and see some of the best examples of brands doing it right? Then you’ve come to the right place!
TikTok has become one of the most popular social media ad platforms in recent years, with over 1 billion active users worldwide. This presents a unique opportunity for businesses to connect with a younger audience and promote their products or services. However, with so many users on the platform, it can be difficult to stand out and get noticed. That's where TikTok ads come in.
TikTok allows businesses to create targeted ad campaigns that are displayed to users based on their interests, behaviours, and demographics. In this blog, we at EverBold will share five innovative examples of TikTok ads that you can use to promote your business on the platform.
1. Hashtag Challenges
Hashtag challenges are one of the most popular examples of a successful TikTok ad being used by brands. They involve creating a specific hashtag and challenging users to create content around it. This can be a great way to promote user-generated content and increase brand awareness.
By creating a unique and catchy hashtag, businesses can inspire users to create and share their own content related to the challenge. This not only increases engagement and user-generated content but also helps to spread brand awareness and reach new audiences. Additionally, because TikTok is a highly social platform, hashtag challenges can easily go viral and reach a wider audience, further increasing the effectiveness of the campaign. This is a great example of a type of TikTok ad that could work really well for insurance companies selling the likes of van insurance or home insurance, as the ads will likely hit the right audience.
2. Influencer Partnerships
Influencer marketing is a popular strategy on many social media platforms, and TikTok is no exception. By partnering with popular influencers, businesses can reach a wider audience and leverage the influencer's followers and engagement.
One of the best examples of a successful brand using influencer partnership TikTok ads is the collaboration between the ladies car insurance brand MissQuote.ie and the influencer Lara Obyrne, who has over 32K followers on TikTok. She created a video talking about finding great low-cost car insurance with MissQuote and showcasing how easy it is to get a quote online. It generated 1.6 million views and helped to increase brand awareness for the brand.
Video link: influencer partnership
3. Branded Effects
TikTok for business allows companies to create custom effects that users can add to their videos. These effects can be branded with the business's logo or messaging, creating a unique and memorable experience for users.
Branded effects can be a powerful tool for TikTok ads, as they offer the potential to create a unique experience for users and to create a powerful connection between the brand and its audience. This is a great example of TikTok ads that could work well for a brand selling products rather than services.
For instance, a ventilation company specialising in fans might create a branded effect with wind or air blowing a user’s hair around to encourage a fun and memorable trend. Overall, it could help to increase brand awareness and engagement.
4. Trend jacking
Trend jacking involves leveraging existing TikTok trends or memes in your ads. By doing so, businesses can tap into the existing user engagement and increase the chances of their ad going viral.
For example, the young driver insurance brand Coverinaclick.ie successfully used the ‘put a finger down’ trend to create an ad promoting their car insurance. The ad did quite well, generating over 110K views, driving both engagement and sales.
Video link: put a finger down
5. Giveaways
Giveaways and competitions are great examples of ways to increase engagement and brand awareness using TikTok ads. By offering a prize or incentive, businesses can encourage users to create content around their brand or product and posting it as an ad can be hugely beneficial too!
These ads can be an effective way to engage with your audience and incentivize them to create content around your brand or product. By offering a prize relevant to your target audience, you can bring about user-generated content and increase brand awareness on TikTok.
By using TikTok ads and trying out some of these trending examples, businesses can create targeted campaigns that are displayed to users based on their interests, behaviours, and demographics. Hashtag challenges, influencer partnerships, and branded effects are just a few examples of innovative ways that businesses can advertise
on TikTok.
As the platform continues to grow in popularity, it's important for businesses to stay up to date with the latest trends and strategies in TikTok advertising. If you’re unsure and would like some help, reach out to us for a free consultation. The experts at our digital marketing agency can tailor an advertising campaign specific to your brand to ensure it gets seen by the right eyes.
EverBold Marketing is a subsidiary of Digigrow, a Digital Consulting company
