Harnessing the Power of Advertising on TikTok

Wednesday, 29 March 2023

TikTok is now one of the most popular social media platforms, with millions of users worldwide. Here are our tips for advertising effectively on TikTok.

The popularity of social media giant TikTok has grown significantly in recent years, and marketing professionals are becoming increasingly aware of its power. With over 1 billion active users, it’s no surprise that businesses are turning to this platform to increase their brand visibility and reach new customers.

Advertising on TikTok can help businesses reach a wide audience, but it’s important to know the basics of creating an effective ad. Let’s look at why TikTok advertising should be a part of your marketing strategy and some tips on creating an effective ad campaign.

What Are the Benefits of Advertising on TikTok?

Advertising on TikTok offers a unique way of reaching your audience with creative and engaging content. That’s why with our help, some of our clients are advertising on TikTok. Have you seen car insurance ads on TikTok by Coverinaclick.ie or Missquote whilst scrolling through TikTok?

Some of the main advantages of being active on this platform include:

1. Higher Engagement Rates

TikTok advertising is unique in the sense that it has an off-the-cuff, creative atmosphere. Content that is funny, innovative, or otherwise engaging has a better chance of standing out and getting noticed. This makes advertising on the platform much more effective and efficient in terms of gaining visibility and creating engagement.

2. Reach Your Target Audience

TikTok advertising allows businesses to target a specific audience. You can create campaigns based on location, demographics, interests, and other criteria, so you’ll know you’re reaching the right people. This helps save money on marketing and get better results from your campaigns.

TikTok for business is particularly effective for targeting Millennial and Gen Z audiences. In addition to this, it can be incredibly effective for B2B Marketing. That’s why we as a digital marketing agency utilise TikTok advertising in our marketing strategy and do the same for our clients.

3. Cost Effective

Advertising on TikTok is relatively inexpensive compared to other mediums of advertising, making it an attractive option for businesses with a limited budget. You can customise your campaigns according to your budget and goals, so you’re only paying for the services you need.

4. Effective Influencer Marketing

TikTok influencers are becoming more popular in the marketing world, as they have a large fan base and can help you reach your target audience quickly and effectively. You can collaborate with influencers to create eye-catching content that’s sure to make an impact.

5. Content Variety

TikTok allows you to mix up your content in ways you wouldn’t be able to on other social media platforms. Create anything from short videos to GIFs, to images, and you can use TikTok’s various editing tools to add captions, music, and more.

How To Create an Effective TikTok Advertising Campaign

You can gain an edge over your competitors by creating videos that are more personal and captivating than traditional ads and sponsored posts. Rather than relying on a sales pitch, use TikTok advertising to showcase your products or services in a fun and creative way.

The beauty of advertising on TikTok lies in its visual nature. It’s easy to create entertaining and visually appealing short-form videos that showcase your brand. However, creating an effective advertising campaign on TikTok requires careful planning and execution. Follow these steps for success:

· Identify your target audience – Age range and interests.

· Use hashtags to reach a wider audience – as well as keywords and names of products or services.

· Make use of visual elements – Use videos, GIFs, and photos to get your message across.

· Use Influencers to help promote your ad through their own channels and reach more people – Choose an influencer whose audience is a good fit for your brand.

· Include a call-to-action (CTA) – Encourage viewers to take the next step and interact with your ad.

· Measure the performance of your ads – adjust as needed.

· Be authentic – More realistic videos have been trending recently, so don’t make them overly scripted.

Of course, if you’re not so savvy with video content and would like some help, EverBold offer social media marketing services specialising in TikTok marketing!

The Types of Advertisements on TikTok

Brands have a few options available when it comes to advertising on TikTok. Ads can be placed in the ‘For You’ feed, a variety of specific video categories, or even on influencer accounts. Let’s look at some of the types of advertisements available:

In-Feed Ads

These TikTok ads are videos that appear in the user’s ‘For You’ feed, often alongside content from other users. They’re made to blend in with the rest of the content and often feature playful, creative elements. They can be tailored to target a specific demographic.

Brand Takeovers

Brand Takeovers are full-screen ads that appear when a user opens the app. Often, this type of ad comes with interactive elements, such as an animated graphic or a call-to-action.

Hashtag Challenges

Hashtag Challenges involve users creating and sharing their own videos, using the brand’s hashtag. These challenges often result in millions of views, and help to build a large, engaged audience for the brand.

Influencer Marketing

Influencers often have large followings, and partnering with them can be a great way to connect with potential customers. These influencers are usually paid to promote a product or brand through their videos and captions.

Advertising on TikTok can be a great way to reach a wide audience and gain valuable insights into the performance of your campaigns. With creative visuals, sound effects and influencers, you too can harness the power of TikTok advertising for successful marketing. Now that you know how to advertise on TikTok, want to know how to get more followers? Then read our tactics guide.

At EverBold, we’ve worked with many brands to tailor a social media content calendar or ad campaign specifically targeting their customers. Some of our clients include Insuremyhouse.ie, Tierneys Gifts, and Insuremyvan.ie.

Want to know more about social media marketing and how we can help you? Get in touch today for a free consultation.