Making the Most of Meme Marketing to Reach Gen Z & Millennials
The goal of meme marketing is to make customers laugh, connect with them, and spread brand awareness. Here’s why you should be hopping on the bandwagon.
In the digital world, memes have become a powerful tool for marketing, especially when it comes to reaching Millennial and Gen Z consumers. Memes are not just funny, they can also be a powerful marketing approach, providing an efficient way to capture the attention of younger generations, build relationships, and engage with them.
Planning your marketing strategy and wondering if can you use memes in advertising? Yes, you can! Keep reading to learn about the benefits of meme content marketing. We’ll also show you how you can create the funniest digital marketing memes for your brand.
What is Meme Marketing?
Good news, we’ve done all the research on meme marketing, so you don’t have to! Did you know that 55% of the memes you see online are shared by 13-35-year-olds?
Meme marketing is a popular form of advertisement that relies on leveraging humour, images, and videos to engage consumers and create a more personal, relatable experience for them. It's an easy, efficient, and affordable way for companies to reach potential customers and get their message across. Memes can be used to showcase a company’s values, products, and services in a way that resonates with younger audiences who are glued to their smartphones and steeped in social media culture.
Memes are digital pieces of media, usually photos with captions or videos, that can be easily spread online. They often have a humorous edge, making them popular and shareable. They can be tailored to fit any company’s message or product and are often relatable to a wide variety of audiences.
Meme marketing involves using memes related to a company’s brand, product, or message to create a viral marketing campaign. Companies can start their campaigns by creating their own memes or using existing ones. They can also be added to a brand’s organic social media content calendar to help drive follower engagement.
What Are the Benefits of Meme Marketing?
Meme marketing is an effective digital strategy for businesses looking to increase their brand visibility and engagement through social media marketing. This type of content is particularly appealing to younger generations and is easily shareable on social media, making it an ideal way to boost brand awareness. Even Forbes published an article on meme marketing being more than just a trend back in 2018 and guess what? Memes are still trending! Because they’re so easy to make and share, companies can reach millions of potential customers in a short timeframe. Some of the benefits include:
1. They’re an effective way to engage with customers
Memes can be humorous and light-hearted, taking on current trends, cultural references, or inside jokes. This helps to make a product or service more relatable and invites customers to interact and engage. You may find people will often share their own experiences and thoughts.
2. They’re an inexpensive and adaptable marketing tool
Memes are quick and easy to create and can be updated regularly to keep pace with current trends and interests, meaning that businesses don’t have to invest a large amount of money into advertising campaigns.
3. They have the potential to go viral
Users will often share them with their friends and followers without being prompted by the business. This not only increases the reach of a message, but also serves to spread a positive sentiment about the brand, helping to build loyalty and trust.
4. They allow brands to get creative and show their personalities
Companies can use memes to show off their brand’s sense of humour, humanise themselves and stand out from the competition.
Meme Marketing Examples
The key to successful meme marketing is to create content that is tailored to the interests and concerns of the target demographic. It’s important to create content that reflects the brand’s values, but that is also relatable to the target audience. Millennials and Gen Zers are interested in light-hearted content that speaks to their unique experiences and perspectives.
Here are some great examples of the best memes being utilised in the marketing strategies of different industries. This will give you an idea of making them relevant to your brand.
Meme Examples in the Insurance Industry:
Ventilation Industry Meme:
Retail Industry Meme:
Meme for Accountancy Firms:
Other Tips When Using Memes
Another way to make the most of meme marketing to reach your Millennial and Gen Z audiences is to use relevant hashtags. Hashtags are a great way to increase discoverability and make it easier for people to find your content. Using the right hashtags can help expand your content’s reach and connect with people who might be interested in your message.
In conclusion, leveraging the power of memes can be a great way to get your message out to Millennial and Gen Z audiences. By creating content that is tailored to their interests, leveraging hashtags, and making sure to include memes as a part of a larger integrated marketing campaign, businesses can get the most out of meme marketing.
For more tips and tricks when it comes to online marketing, keep an eye on Everbold’s blog. As a digital marketing agency in Dublin, we regularly post the best digital marketing how-tos, such as how SEO marketing can help your business grow.
We provide a range of digital marketing services, from web development to PPC Advertising. Contact us today for a free consultation.
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