Tierney & Co.
65%
Increase in Sales during off-peak season 2025 vs 2024
71%
Increase in Orders during the off-peak season 2025 vs 2024
831%
ROAS 2025 Compared to 653% ROAS in 2024
THeir Story
Founded in 1951, Tierney’s Gifts is a proud Irish, family-owned retailer that has grown into one of Ireland’s leading independent giftware and homeware companies. With two stores in Dublin and a nationwide online shop, Tierney’s has long been a destination for beautiful, heartfelt gifts - from crystal and jewellery to home décor and personalised keepsakes. Dedicated to supporting Irish and national brands, the company continues to celebrate life’s special moments through quality craftsmanship and thoughtful design. When the COVID-19 pandemic accelerated the shift toward online shopping, Tierney’s partnered with Everbold to strengthen its digital presence and ensure its tradition of gifting could reach customers across Ireland and beyond.
Challenges
Tierney’s Gifts had built a reputation as a go-to gifting destination, but sustaining year-round profitability became difficult once the COVID-driven e-commerce spike faded. Several factors held back consistent growth:
- Intense Competition in a Limited Market – Ireland’s small retail market, combined with strong competitors like Tipperary Crystal and Newbridge Silverware selling directly to consumers, made growing Tierney’s Gifts’ online presence challenging.
- High Operational and Hidden Costs – Offering free shipping and frequent promotions introduced hidden costs that gradually eroded profit margins, which hadn’t been fully examined before.
- Difficulty Generating Consistent Sales and Net Profit – While seasonal peaks were strong, lower off-peak demand, rising costs, and competitive pressures made it difficult to sustain steady revenue and annual profitability.
These challenges highlighted the need for a strategy focused on sustainable, year-round growth while addressing hidden costs and market constraints.
The Goal
Our objective was to strengthen Tierney’s Gifts’ e-commerce performance and ensure it became a reliable driver of revenue and profit. Key goals included:
- Overcome market limitations and establish a clear competitive advantage
- Optimise costs and refine incentive/promotion structures to maintain good net profit margins
- Increase monthly sales and overall net profitability
The Solution
EverBold partnered with Tierney’s Gifts to implement a bespoke eCommerce growth strategy focused on driving year-round sales, improving profitability, and creating a scalable foundation for long-term growth.
Each element of the solution was designed to directly address the key challenges previously identified.
Expansion to the UK Market To overcome limitations in the domestic market, Tierney’s Gifts expanded into the UK, establishing a new network and securing a strong first-mover advantage. We developed bespoke campaigns across key platforms and focused distribution in high–disposable-income areas to maximise efficiency and reach. By identifying demand patterns and prioritising top-selling products in the UK, we refined our campaigns to drive stronger returns and accelerate profitable growth. This strategic expansion quickly gained traction and has become a major contributor to overall revenue, significantly boosting sales and net profit.
Streamlining Operational Costs Hidden costs were reducing margins and limiting reinvestment potential. Free shipping, for example, had minimal impact on buyer behavior but eroded profitability. EverBold introduced a flat-rate shipping model, reduced unnecessary website maintenance expenses, and eliminated unused apps. These adjustments improved margins while maintaining a seamless customer experience.
Driving Consistent Sales and Profitability Expansion into the UK opened access to a broader customer base and created strong margins, supported by the advantage of VAT-free cross-border sales. Separately, we conducted a full analysis of Tierney’s 2,000+ SKUs and identified the products with the highest cart value and strongest demand. By optimising these lines and concentrating ad spend on the most profitable products, we increased margins and delivered stronger sales growth and net profitability.
Results & Impact
By expanding into the UK, streamlining operational costs, and building a model for consistent, year-round profitability, Everbold helped Tierney’s achieve transformational performance improvements across sales, orders, and net profit.
Comparing off peak season in 2025 compared to 2024, the results included:
- 129% increase in orders
- 875% ROAS in off peak season 2025
- 67% increase in sales
- 234% Increase in Net profit
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