MISSQUOTE
8X
Growth in monthly website traffic
30X
Increase in avg. monthly leads from social media since 2021
4X
Growth in social media audience
1ST
PAGE RANKING For all main key words
THeir Story
MissQuote.ie is a car insurance broker focused on reaching a well-defined demographic that reflects their ideal customer. EverBold began by collaborating closely with key stakeholders to understand the organisation’s vision and brand personality. Through these initial conversations, it became clear that social media would be the most impactful channel for connecting with their audience. Our approach centered on creating engaging, relatable content - ranging from competitions and humorous, shareable posts to compelling calls to action, GIFs, visual content, and storytelling - all designed to spark conversation and build community.
Challenges
Before partnering with EverBold, MissQuote.ie faced several obstacles in the competitive car insurance market:
- Brand Awareness Gaps – MissQuote.ie was a new entrant, requiring the creation of a full brand identity and recognition from scratch.
- Digital Infrastructure Needs – The website, social media channels, Google Ads campaigns, SEO strategy, and Google My Business profile all needed to be developed and optimised from day one.
- High Competition – Numerous established competitors dominated the market, making it difficult for a new brand to gain visibility and trust among potential customers.
- Niche Audience Targeting Challenges – Reaching and engaging female drivers required tailored messaging and a strategic approach to stand out in a crowded market.
These challenges called for a focused, omnichannel approach to establish MissQuote.ie’s presence and drive growth.
The Goal
MissQuote.ie’s main goal was to generate high-quality car insurance leads, with brand awareness seen as a crucial foundation. Their objectives included driving relevant traffic to their website, improving Google search rankings, growing their social media presence, and leveraging Google Ads, paid social campaigns (on Meta and TikTok), and SEO to support lead generation.
The Solution
To boost MissQuote’s online presence and results, EverBold implemented a consistent, audience-aligned omnichannel strategy. We maintained a strong brand identity across all platforms, building trust and recognition through organic and paid social, influencer partnerships, search marketing, and community engagement.
Audience & Post Strategy We posted three times per week per platform—enough to drive consistent engagement without overwhelming followers. Content targeted MissQuote’s core audience of young women with light, relatable messaging, supported by partnerships with female creators to enhance authenticity.
Creative Content Production With newly launched social pages in place, we produced organic and paid campaigns to build awareness, grow followers, and drive traffic to MissQuote.ie. Content highlighted the brand’s unique value while remaining engaging, and offline efforts included sponsoring female sporting events across Ireland.
Content Calendar Development A content calendar guided post frequency, themes, and messaging, ensuring consistent, timely content aligned with goals and seasonal trends.
Scheduling & Dissemination We leveraged a social scheduling platform to automate publishing at optimal times, maximising reach and engagement across platforms like Instagram, TikTok, Facebook, and Twitter.
Monitoring & OptimisationPosts and campaigns were tracked for reach and engagement. High-performing posts were amplified, while underperformers were adjusted or replaced. Paid media was optimised for ROI, supported by SEO and Google My Business updates to drive long-term organic growth.
Search & Paid Media StrategyTargeted Google Ads captured high-intent search traffic, positioning MissQuote.ie alongside competitors. SEO and brand-building efforts later boosted organic and direct traffic, improving cost efficiency and scalability.
Results & Impact
Our omnichannel strategy drove measurable growth for MissQuote.ie. Focusing on SEO, content, influencer marketing, and consistent branding, we boosted online visibility and engagement. The brand now ranks on page one for core search terms, while social and paid campaigns deliver steady high-intent traffic and leads. A loyal, growing audience has strengthened brand recognition and reduced reliance on paid media.
Some of the key success figures included:
- 8x increase in average monthly website sessions (from 291 in 2021 to 2,280 in 2025)
- 4x growth in combined social media following (Facebook, Instagram, TikTok)
- 30x increase in social media-driven leads
- 20%+ of organic traffic now comes from branded search - a clear sign of increased brand recognition
Page-one Google rankings for all key search terms
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