Insure My house
1ST
PAGE RANKING FOR MAIN INDUSTRY KEYWORD
36%
INCREASE IN WEB TRAFFIC IN 2025 VS. 2024
49%
OF LEADS ARE ORGANIC IN 2025
31%
OF LEADS IN 2025 COME FROM SOCIAL MEDIA
THeir Story
Insuremyhouse.ie is one of Ireland’s leading home insurance brokers, offering a wide range of tailored insurance solutions. With a strong emphasis on educating users and simplifying the policy selection process, their goal is to make finding the right home insurance as straightforward as possible.
Operating in an extremely competitive space on Google, where countless providers vie for attention, it was essential for Insuremyhouse.ie to differentiate itself and build strong organic engagement with its audience.
Challenges
Before partnering with EverBold, Insuremyhouse.ie faced several digital marketing obstacles that limited their ability to compete in a crowded home insurance market. Without a refined SEO and content strategy, they encountered:
- High Keyword Competition – Ranking for core home insurance search terms was challenging due to intense competition in the Irish home insurance market
- Low Organic Visibility – Despite offering competitive policies, the website was not appearing prominently in search results, reducing opportunities to attract qualified leads.
- Content Gaps – Existing website content lacked the depth and targeting needed to address user intent, leading to missed chances to engage and convert visitors.
- Underperforming Social Presence – Social media channels weren’t generating consistent traffic or leads, limiting brand reach and engagement outside of search.
This highlighted the need for a more strategic and data-driven approach to digital marketing.
The Goal
The primary goal was to improve the visibility of Insuremyhouse.ie in Google search results for home insurance-related queries. This included increasing the website’s ranking for key industry terms and making it easier for potential customers to discover the brand when researching home insurance online.
In addition to boosting search performance, the aim was to develop clear and engaging content that would help users make informed decisions about their home insurance options. By improving visibility and delivering valuable information, the ultimate objective was to drive more qualified traffic to the site and increase the number of leads generated through organic search.
The Solution
At EverBold, we implemented a strategic, data-driven SEO and content marketing approach to improve Insuremyhouse.ie’s visibility in a highly competitive market.
Full SEO & Technical Audit We began by conducting a comprehensive audit of the website to uncover technical issues affecting search engine visibility. All technical errors identified during the audit were systematically resolved. Improvements included enhanced page speed, optimised mobile performance, corrected metadata, and internal linking updates - all of which contributed to a healthier SEO foundation.
Keyword & Competitor Analysis Using in-depth keyword analysis and competitor benchmarking, we identified content gaps and high-opportunity search terms. This allowed us to develop targeted strategies to improve Insuremyhouse.ie’s position for valuable industry keywords.
Content Redevelopment Every key page on the website was rewritten with SEO and user experience in mind. We crafted engaging, informative content tailored to address user intent and improve keyword targeting. The result was stronger on-page performance and increased organic traffic.
Paid Social Media As part of a broader digital marketing strategy, EverBold launched targeted paid social campaigns for Insuremyhouse.ie on Meta platforms. These campaigns were designed to reach the brand’s most relevant demographic, driving high-quality leads through a highly engaged online audience. In addition, EverBold implemented a remarketing campaign to re-engage past website visitors, encouraging them to return and request a quote.
Ongoing Optimisation & Reporting Through continuous monitoring and reporting, we tracked performance, made improvements, and maintained open communication with the Insuremyhouse.ie team. This allowed us to stay agile, address issues promptly, and keep SEO efforts aligned with business goals.
By refining these key areas, we helped Insuremyhouse.ie improve visibility, boost engagement, reduce bounce rates, and generate more qualified leads through organic traffic.
Results & Impact
Following the implementation of a focused SEO and digital strategy, Insuremyhouse.ie saw measurable improvements across key performance areas:
- The website achieved first-page ranking on Google for its most competitive home insurance keyword, significantly increasing visibility in a crowded market.
- Website traffic grew by 36% year-over-year, driven by stronger keyword performance and improved site usability.
- Organic search became the leading source of leads, accounting for 49% of all new enquiries in 2025.
- Social media efforts delivered 31% of total leads in 2025, reflecting the success of targeted campaigns and remarketing strategies.
These results underscore the effectiveness of a holistic digital approach - combining content, SEO, and paid social media to deliver sustainable lead growth and increased online visibility.
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