Flowerhill
Furniture
675%
RETURN ON AD SPEND
25%
INCREASE IN WEB TRAFFIC IN 2025 VS. 2024
18%
increase in GROSS SALES In 2024
65%
increase in gross sales during off season
THeir Story
Flowerhill Furniture, a family-owned furniture store in Navan with over 40 years of experience, faced challenges in aligning their marketing efforts with in-store priorities. With a strong focus on high-quality furniture at great prices, they needed a more targeted approach to improve sales and inventory movement.
At EverBold, we helped optimise their ad strategy, refine promotions, and improve communication, ensuring they reached the right customers at the right time.
Challenges
Before working with EverBold, Flowerhill Furniture encountered a few marketing hurdles that impacted sales and overall business growth. Without a tailored digital strategy, they faced:
- Slow-Moving Inventory – Certain product categories, such as sofas, weren’t selling as expected, leading to stock build-up.
- Limited Promotional Reach – Offers and discounts weren’t gaining enough visibility online, reducing their potential impact.
- Sales Fluctuations – Like many in the furniture industry, maintaining consistent sales - especially during off-peak periods was a challenge.
This highlighted the need for a more strategic and data-driven approach to digital marketing.
The Goal
Flowerhill Furniture’s goal was to strategically promote high-return, fast-moving products to increase ROAS. The aim was to boost off-season sales and ensure that offers and discounts reached the right audience for maximum impact.
Additionally, they wanted to maintain a steady revenue stream throughout the year and improve communication between the store and marketing team for better campaign execution.
The Solution
At EverBold, we took a data-driven approach to refine Flowerhill Furniture’s digital marketing strategy, ensuring ad spend was optimised and communication between the store and marketing team was seamless.
Strategic Budget Allocation By analysing sales data, we identified high-performing product categories and reallocated budget towards these items. This allowed Flowerhill to maximise return on ad spend (ROAS) and improve sales efficiency.
Seasonal Campaign Adjustments To maintain steady revenue, we implemented dynamic seasonal strategies. We shifted focus to key product categories during peak and off-season periods to ensure a continuous sales flow.
Enhanced Website Experience A user-friendly website redesign improved navigation, page speed, and overall user experience. Product pages were optimised with detailed information to help customers make informed purchasing decisions. A live chat feature was also introduced to provide real-time assistance.
Targeted Promotional Strategies At EverBold, we restructured promotional campaigns to ensure offers and discounts reached the right audience. This lead to increased conversions. Tailored ad messaging and creative assets helped to highlight Flowerhill’s value-driven furniture collections.
Streamlined Communication Dedicated communication channels and monthly strategy calls were established to align marketing efforts with in-store priorities. This ensured real-time updates on inventory, sales, and promotions, eliminating inefficiencies in campaign execution.
By focusing on these key areas, we helped Flowerhill Furniture to drive consistent sales growth, optimise ad performance, and improve customer engagement.
Driving Consistent
sales growth
The furniture industry often experiences unpredictable sales patterns. High-value purchases can lead to sudden revenue spikes, followed by periods of inactivity. To create a more stable and sustainable sales flow for Flowerhill Furniture, we developed a strategic approach focused on high-performing products.
By identifying the top-selling, high-return items, we optimised ad spend to prioritise these key products. This ensured:
- A steady and predictable revenue stream rather than inconsistent sales surges.
- Smarter budget allocation, maximising return on every euro spent.
- Increased profitability by concentrating marketing efforts on products with the highest impact.
This data-driven approach allowed Flowerhill Furniture to move beyond guesswork, ensuring their marketing investment delivered consistent and measurable results.
Results & Impact
By implementing a data-driven strategy, EverBold significantly enhanced Flowerhill Furniture’s digital marketing performance. Comparing 2024 to 2023, the results included:
- 18% increase in overall gross sales
- 65% increase in gross sales during off-peak seasons
- 674% return on ad spend (ROAS), maximising marketing efficiency.
- 25% boost in website conversion rate, turning more visitors into customers
Sofa sales through the website quadrupled, driving stronger online revenue
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