Deluxe Enviro
(Data below is taken from Jan–Aug 2025 vs Previous Period)
26%
Increase in Leads
-26%
Decrease in Cost per lead
+162%
Increase in Phone Calls Leads
THeir Story
Deluxe-Enviro provides industrial and commercial cleaning services, including duct cleaning, restaurant cleaning, extractor fan cleaning, and also specialises in industrial ventilation installation and cleaning. They initially engaged with Everbold to expand their business, attract more clients, and increase visibility across Ireland.
Operating in a competitive market with multiple services, Deluxe Enviro Ltd wanted to maximise high quality leads while being efficient with their ads budget
Challenges
Before working with Everbold, Deluxe Enviro Ltd faced several obstacles that limited their ability to grow efficiently:
- Breaking Through Competition – As a newcomer with a modest advertising budget, the company needed a carefully planned strategy to maximize campaign impact against larger competitors.
- Insufficient & Inefficient low-quality Leads – The business struggled to generate enough genuine sales opportunities, often receiving irrelevant inquiries like job applications or messages from existing customers. A targeted strategy was needed to increase lead volume and quality while reducing irrelevant leads.
- Losing potential lead opportunities – Website forms were the main conversion method, but many customers preferred calling, and the UX did not support phone conversions effectively.
These challenges highlighted the need for a more strategic approach to advertising.
The Goal
The goal for Deluxe Enviro Ltd was to:
- Increase the flow of high-quality leads
- Efficiently using advertising budget on high margin services to maximise ROI (Return On Investment)
- Improve website UX to serve potential customer better while minimising lost potential leads opportunities
The Solution
Everbold implemented a data-driven, customer-focused strategy to address these goals:
Maximising Leads through Strategic Ad Spend & Structure By analysing customer behavior, website traffic, and lead conversion data, we identified high-margin services. Using this insight, we developed a targeted and restricted ad structure, which improved our position in the bidding auction and provided a competitive edge. This approach enabled Deluxe to efficiently and effectively generate high-quality leads.
Maximising ROI We boosted Deluxe’s ad performance by creating dedicated landing pages for each specific service. The cleaning services were categorised as restaurant cleaning, duct cleaning, and extractor fan cleaning. Each page was tailored to provide the right solutions for the needs of our target audience, enabling us to run highly personalised ads. This not only improved ad relevance and quality scores but also generated higher-quality leads, driving a stronger return on investment.
Customer Behavior Analysis & A/B testing Using Hotjar customer session recordings and heatmaps, we analyzed how potential customers interacted with the website. This analysis revealed that customers preferred calling the business rather than submitting their requirements through a form. Based on this insight, we prioritised the most effective lead generation method - phone calls - by strategically adding a “Call Now” button throughout the website. This approach proved highly successful, increasing phone call leads by 162%.
Results & Impact
Following the implementation of this strategy, Deluxe Enviro Ltd achieved significant improvements. Comparing Jan-Aug 2025 to the previous period, the results included:
- 26% increase in leads
- -26% reduction in cost per conversion
- +162% increase in phone call inquiries
These results highlight the effectiveness of combining strategic budget allocation, customer behaviour insights, and website UX optimisation. Deluxe Enviro Ltd has strengthened its position as a leading industrial and commercial cleaning specialist, consistently generating high-quality leads while making efficient use of its marketing budget.
"Everbold has been a complete game changer for our business, we’ve literally never been busier than we are now. From the get-go they completely understood our goals and were able to create a plan that was laser focused on one thing: Getting us more customers and increasing our revenue. They allowed us to focus on managing the day to day of our business while they took complete control of all our advertising – and the difference has been like between night and day. If you’re looking for results and to ultimately get more business, Everbold is the team for you."
Peter O’Reilly
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