CREATIVE LABS
22.7k
Average views per post (UK TikTok)
24%
Avg. Increase of followers month on month (over 12 month period)
1m+
Views on a single TikTok (German TikTok)
30,000
Likes in the first seven months (Greek TikTok)
THeir Story
Creative Labs is a global tech brand focused on smart audio and imaging products, including speakers, sound cards, and gaming headsets. We began working with Creative Labs at the start of 2024 to help them establish a TikTok presence in Europe - a space they hadn’t yet explored. Starting with the UK account, we launched their first-ever European TikTok channel from scratch. Following strong early performance, we expanded the strategy to include dedicated TikTok accounts for Germany and Greece just a few months later.
Challenges
Before working with Everbold, Creative Labs faced several obstacles in building their TikTok presence:
- Building a TikTok presence from scratch – Although the brand is well-established globally, its core audience traditionally skews older than TikTok’s primary demographic. Establishing a presence on a platform with a younger audience required a carefully tailored content strategy.
- Engaging a younger audience – Everbold identified an opportunity to align product features with TikTok trends, ensuring content resonated with a younger demographic.
- Localisation across markets – Initially, a combined European account was considered, but Everbold determined that individual country accounts (UK, Germany, Greece) would better tailor language, cultural references, and tone for each market.
These challenges highlighted the need for a strategic, data-driven approach to social media growth.
The Goal
The primary goal for Creative Labs was to build brand awareness among a younger audience in the UK, Germany, and Greece - markets where they had little to no presence on TikTok. While the brand was already known globally, they aimed to reach a new generation of consumers by showing how their products fit into everyday life.
A second key objective was to spark interest in their product range - from audio devices to gaming accessories - by creating content that felt native to the platform while still highlighting product value.
The Solution
To launch and grow Creative Labs’ TikTok presence, we developed a phased, creator-led strategy focused on platform-native content and local audience relevance. Starting with the UK account, we quickly shifted from repurposed content to new, platform-native content created in collaboration with niche creators whose audiences aligned with the brand.
Creator Strategy & Localisation We partnered with up-and-coming creators in each market, developing content concepts that balanced brand messaging with local appeal. This approach helped drive early engagement and build a strong foundation in each region.
Scalable Content Approach Recognising the need to support multiple local accounts, we also produced adaptable content that could work across different markets, allowing for both consistency and customisation.
Phased Rollout & Expansion After establishing initial brand awareness, we introduced traffic-driving content within three months. This phased model - combining local creators, adaptable content, and evolving goals - was then successfully applied to launches in Germany and Greece.
Ongoing Optimisation & Expansion We continuously monitored performance to guide content updates and refine creator partnerships. Strong-performing content was scaled, while less effective formats were adjusted or phased out. This ongoing optimisation supported consistent growth as Creative Labs expanded its TikTok presence across Europe.
Results & Impact
Everbold’s TikTok strategy rapidly grew Creative Labs’ presence in the UK, Germany, and Greece, building engagement and positioning the brand with Gen Z and Millennial audiences. Localised content and creator partnerships drove both awareness and traffic.
- UK:
- 24% monthly follower growth | 22.7K average views per post
- One video 500K+ views | Top traffic driver to the website
- Germany:
- 74% monthly follower growth | 39.8K average views per post
- One video 1M+ views
- Greece:
- 33% monthly follower growth | 30K+ likes in 7 months
- Strong early engagement
These results underscore the effectiveness of a holistic digital approach - combining content, SEO, and paid social media to deliver sustainable lead growth and increased online visibility.
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