10 Black Friday Marketing Ideas in 2024

With the right Black Friday marketing ideas for 2024, you can stand out in the crowd and increase your profits. Whether you’re targeting the Irish market or aiming internationally, a well-executed plan can make this shopping event a game-changer. 

As trusted providers of digital marketing services, we know what it takes to capture attention and drive results. In this blog, we’ll explore Black Friday marketing ideas for 2024 to help you capture attention, engage shoppers, and hit your sales goals.

  

1. Launch Teaser Campaigns Early

  

Don’t wait to start creating buzz. Begin early teasers to build anticipation. Use countdown timers on your website, post sneak peeks on social media, or share an engaging email campaign introducing your offers. These strategies are proven to work well when considering Black Friday marketing ideas for 2024 as customers plan their spending earlier than ever.

  

2. Master Your Email Marketing Strategy

  

Your Black Friday email marketing strategy for 2024 is critical. Personalised subject lines and attention-grabbing designs can increase open rates and engagement. Segment your email list to target loyal customers with exclusive deals while enticing new ones with limited-time discounts. 

  

3. Go Beyond Discounts with Value-Added Offers

  

Irish shoppers are savvy. Deals that pair discounts with added value - like free shipping or bonus gifts - are appealing. According to a recent report by AIB, Irish consumers spent a staggering €95 million online on Black Friday in 2022, making it the busiest day for online spending in Ireland's history. Consumers are clearly ready to invest in great deals during the event.
 

4. Create a Sense of Urgency

  

Use limited-time offers, flash sales, and “while stocks last” promotions to drive urgency. Combining this with strategic social media posts keeps shoppers coming back throughout Black Friday. This strategy works particularly well for eCommerce businesses and online gift stores.  

  

5. Optimise Your Website for Speed and UX

  

Online shoppers expect a seamless experience. Slow-loading websites or clunky navigation could cost you sales. Use tools like Google PageSpeed Insights to test your website and ensure it’s ready for the Black Friday rush. 

  

6. Collaborate with Influencers

  

Team up with influencers who resonate with your target audience. Younger consumers, in particular, are more likely to trust Black Friday deals, with research from the CCPC highlighting this growing trend. They can showcase your offers authentically, which is one of the most effective Black Friday marketing campaign ideas to build trust and drive traffic in 2024.  

  

7. Leverage Paid Ads Wisely

  

Black Friday is a great time to use PPC ads to grab attention. Narrow your targeting to your most relevant audiences. Test your campaigns early and monitor performance closely to maximise ROI. Creative PPC strategies are essential to your Black Friday marketing plans for 2024, helping you gain visibility in competitive spaces. 

  

8. Get Social with Your Campaigns

  

Take full advantage of social media platforms by posting behind-the-scenes footage, countdowns, and interactive polls. Creative use of Instagram Stories and TikTok trends can enhance visibility and boost your Black Friday marketing ideas for 2024. Engaging your audience in unique ways on social media is a key element to making your ideas stand out this year. 

  

9. Localise for Irish Consumers

  

Wondering what is Black Friday in Ireland? While this American tradition started as a post-Thanksgiving shopping frenzy, it’s now a major event in the Irish retail calendar. Highlight local shipping or Irish-exclusive deals to make your campaign more relatable to the Irish market. 

To learn more about local SEO, visit our blog.  

  

10. Showcase Customer Testimonials and Reviews

  

Another Black Friday tip for 2024 is to leverage the power of social proof. Feature customer testimonials or reviews prominently on your website and product pages. Shoppers trust real experiences, and positive reviews can be a deciding factor in making a purchase. Highlighting your best-rated products or showcasing satisfied customer feedback during Black Friday can help convert hesitant buyers into loyal customers. 

Black Friday is your brand’s opportunity to shine, but success depends on preparation. By implementing these Black Friday marketing ideas in 2024, you can create a campaign that captures attention, drives engagement, and ensures your offers stand out in the sea of discounts. 

Ready to elevate your marketing game? At EverBold, we know how to turn bold marketing ideas into real results. Get in touch today for a customised digital marketing quote
and let us help you craft a campaign that not only drives traffic but also converts leads into loyal customers.