6 Tips for a Successful Amazon Advertising Campaign in 2023

The 6 Amazon advertising tactics listed in this blog can help you save money on Amazon marketing while improving brand recognition, pushing your items to the top of the page, and improving your Amazon SEO. 

Without a solid digital marketing plan in place, you risk making costly errors that prevent you from raising the funds required to expand your e-commerce firm. The real kicker is that you can optimise your ad expenditure in order to both save money and get better results from your work.  

There is more to Amazon's advertising success than merely doing what everyone else is doing and addressing the essentials.  

What is Amazon Advertising?  

Similar to Google's pay-per-click ads, Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service where vendors only get paid when customers click on ads (regardless of whether or not the item sells).  

Particularly as it diversifies its items across its ecosystem, Amazon's advertising revenue is expanding quickly. Demand Side Platform (DSP) from Amazon has made it possible for retailers to programmatically purchase display and video advertising at scale and target users of Amazon.com, Fire TV Sticks, IMDb.com, Kindles, Freedive, applications, and other platforms and websites.  

1. Give Attention to the Product's Profitability  

Understanding the margins of your Amazon items may seem obvious, but it's an essential step in planning your Amazon advertising efforts. You may examine the distinctive selling data points for each SKU. You may assess whether your Amazon profit margins are sufficient to invest more money in advertising for that specific product using the data, which ranges from cost to advertise to manufacturing and selling costs.  

Before you consider investing any more money on sponsored Amazon advertisements, determine which of your goods has a better profit margin. Spending money on advertisements for a product that hardly makes sense is the last thing you want to do on Amazon.  

2. Configure Automated Targeting  

Advertisers may set up control for manual or automatic targeting with Amazon advertisements. That offers both difficulties and possibilities. The more control you have as the marketer, the better the majority of advertising efforts. Nevertheless, there are times when it makes sense to use auto-targeting. One of the most significant benefits of auto targeting in advertising is the ability to test key phrases utilising Amazon to identify those that your consumers are using and weed out irrelevant ones.  

By testing and finding more pertinent search phrases that your target audience is currently using, automatic targeting can help you save money. You will find it simpler to optimise your product sales pages and fine-tune your PPC advertising as a result.  

3. Enhance Your Bids  

You want to examine your keywords carefully and evaluate their efficacy every few weeks. But be careful not to make hasty adjustments to your keyword strategy based only on the most current statistics. Over time, words and phrases may shift a little. Their use and popularity may be influenced by regular market movements or their presence in popular culture.  

You can use a term or two in your Amazon advertising campaign, for instance, if you believe they are an anomaly and doing well. Avoid making drastic changes to all of your key phrases because of a limited sample of data. Instead, research the most recent words that your clients are using with Automatic Targeting before implementing the new phrase. If it keeps working, you may tweak your advertisements to fit the new search phrases, optimise your product content to match and drop the ones that aren't working as well. Again, this is an important phase that needs to be carried out carefully. A significant amount of the experimentation and risk involved with trial and error will be eliminated by using automatic targeting.  

4. Utilise Amazon Sponsored Display Ads  

The self-serve display advertising option offered by Amazon is called Amazon Sponsored Display Ads (formerly known as Amazon Product Display Ads). With the help of the Amazon Brand Registry, marketers may utilize this advertising technique to target and retarget customers both on and outside of Amazon with automatically created, product-focused ads. What the ad is truly targeting is the main distinction between sponsored display advertisements and both sponsored product and sponsored brand ads. Sponsored Display Ads target clients based on their purchasing patterns rather than on keywords.  

Amazon Sponsored Display Ads make use of simple, retail-focused settings that are adapted to the specifications of your brand and product. While customers are perusing individual detail pages, Amazon's home page, and other third-party apps and websites, an Amazon display ad can help draw them in.  

5. Eliminate Ineffective Campaigns  

It's time to halt underperforming Amazon ad campaigns now that you've examined the data from your best-performing ones. Monitoring which keywords appear to be working well and which just aren't contributing is an important part of any optimization plan. You should also think about the goods that aren't selling well or performing at all. You should think about if the product is worthwhile to sell when it takes a lot of promotion to make just one sale.  

Instead of a specialised product with a marketing budget that siphons money away from other better-performing items, you could choose to cancel it or think about it as a possible upsell when the return and profit margin are low.  

6. Employ Keywords Match Types  

Amazon enables advertisers to hone in on their target keywords by using the wide, precise, phrase, and negative match kinds. The goal is to focus on your target prospect and their search keywords by using crossover phrases and match kinds.   

Wide Match 

The terms most often used and least defined are broad match types. It casts the largest possible net and has the lowest conversion rate of all your keywords, but it may assist improve brand recognition and traffic to your Amazon product sales pages.  

Syntax Match 

To add descriptors, you can add wide-match phrases with keywords before or after them. You may include phrases like "over-the-ear headphones", "red headphones," and more alternatives, for instance, if you sell headphones. Phrase match types are the preferable choice for targeting that is more precise. With phrase match ads, you may target keywords that clients are searching on Amazon, such as "best red over ear headphones."  

Summary of Amazon Advertising  

To determine which keywords and phrases work better than others on Amazon, you will need to test drive and refine your advertising. Following that, you may tweak your content and ads to incorporate the precise terms that are working well more frequently. This includes long-tail keyword phrases that function similarly to exact match type ads.  

There isn't a secret formula to make it happen, but advertising on Amazon is a terrific approach to raise brand recognition while also boosting sales. Irish companies like BlauAir Ventilation Supplies understand the potential of Amazon ads and are able to grow their online business faster.  

Check What Amazon Advertising Can Do for Your Business   

Ask for a Free Consultation now and find out how Amazon Advertising can help your business grow online. EverBold is a Dublin-based Digital Advertising Agency boosting Amazon sales for some of Ireland’s leading companies and fast-growing start-ups.  

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