New Instagram Features You Will Want To Use For Digital Marketing

Since its launch as what was initially seen as just a platform to share artsy pictures and play it off like you’re a real photographer, Instagram has risen to become one of the main contenders in social media marketing with 81% of users saying they use the platform to research products and services. 

Influencers who were born on YouTube migrated to Instagram where they could supplement their video tutorials with dreamy aesthetics and show the world that they are living their best lives. 

But influencers aren’t the only ones reaping the benefits of Instagram marketing. With a potential reach of 928.5 million, Instagram ads are a great way of spreading brand awareness. With so many users and brands spending so much time and money on the platform, having a presence on Instagram also tends to legitimize a brand in the eyes of the consumer.

New features are always being added to enhance this platform as a digital marketing tool. Over the years we have seen the addition of stories which then went on to include options to swipe up for more information, Instagram shopping where a business can sell items directly from their page, and of course Reels, where you can watch people testing out products, modelling clothes or explaining services so that you can order a new pair of shoes one minute and then swipe through an abundance of cute cat memes the next to instantly forget about what you’ve just done to your bank account. All that without ever even having to switch platforms!

Ever the adaptors, Instagram have also come out with more new features that we think will be useful to incorporate into a digital marketing strategy. 

Like Sticker for Stories

It’s one thing to keep track of the number of views your stories are getting but the addition of a like sticker will be a great way to easily gather feedback, particularly if you are launching a new product. 

Longer Stories

Stories that had up until now only had a 15-second limit are being extended to where you can now add a video up to 60 seconds to your story.

Custom Link Sticker

One thing that marketers always found difficult on Instagram was sharing links, now you can create a custom link sticker to add to any post, which can be very helpful for SEO services. This feature is being rolled out as we speak and will be available to all users regardless of how many followers you have.

Text to Speech 

Using subtitles and text is highly recommended for any video marketing. We all know that users often scroll without sound especially when they’re on public transport or sneaking a swipe in the back of the class but it’s still great to include audio and give people the option of both. Now Instagram gives you the option to give your text a Siri voice effect in Reels.

If you have any questions about digital marketing for your business, give us a shout and let's talk about how we can work together!